Building Dev-First Brands That Actually Resonate

Building Dev-First Brands That Actually Resonate

At Gatzoulis Media, we believe the best developer-focused products aren’t built through polished decks or boardroom guesses — they’re built in the trenches. By developers, for developers. We’ve lived the late nights debugging, the API docs no one reads, and the launch days where the only feedback is a single GitHub star.

That’s exactly why we started Gatzoulis Media — a boutique consultancy designed to help developer-first startups grow the right way: through community, content, and product clarity.

A Studio for Developer-Led Growth

The developer tools market is booming, but also crowded. Having a great product is no longer enough — you need to speak their language, show real value, and build trust over time. Gatzoulis Media exists to help you do just that.

We combine deep technical expertise with real-world experience in software engineering, SaaS growth, and product marketing to deliver strategies that don’t just look good on a slide deck — they ship.

What We Do

We’re a hybrid of a creative studio and a strategic partner. Our services span:

1. Content Strategy & Execution

From developer education to meme-worthy content — we craft content strategies that bring in the right eyeballs. Whether it’s launching a blog series, growing your YouTube channel, or repurposing long-form technical docs into social-friendly formats, we handle it all.

We’ve helped clients like Typesense launch high-performing video campaigns, grow organic reach through humor-driven shorts, and turn confusing technical concepts into stories people actually want to follow.

2. Developer Relations & Community Growth

Developer marketing is not about selling — it’s about helping. We help you build and nurture thriving communities across Discord, Reddit, Twitter, Threads, and beyond. From running weekly office hours to seeding community conversations, we make sure you’re building with your users, not for them.

We’ve taken over and relaunched platforms like the Typesense subreddit and built scalable playbooks for ongoing community engagement, onboarding, and growth.

3. Product & Launch Strategy

You have a great product. Now what? We help you sharpen your positioning, polish your onboarding, and roll out feature launches that developers notice. From naming conventions to website UX to campaign copy, we act as a sounding board and execution partner.

Our team brings startup experience, technical depth, and product thinking to every conversation — so you’re not just getting “advice,” but implementation that moves metrics.

4. Rapid MVP Development

Sometimes, you just need to ship it. Whether it’s a dev tool demo, an internal dashboard, or a full microsite, we help you move fast without breaking things. Think of us as your on-call product team — but without the bloat.

We use modern tools (low-code, AI integrations, open source stacks) to get ideas into user hands fast. That means you get feedback earlier and iterate smarter.

Built for Dev-First Teams

We specialize in working with:

• Developer tools and APIs

• Open source products

• Technical SaaS startups

• Seed to Series B teams with small in-house marketing

• Solo founders or technical teams launching their first product

If your audience is technical — we speak their language.

Why Clients Work With Us

• We’re developers first. We’ve built $20M+ SaaS products from scratch. We’ve raised funding. We’ve scaled. We understand how technical teams operate — and what they need to grow.

• We work fast and lean. We won’t waste your time or budget with bloated reports. You’ll get tangible output weekly.

• We understand nuance. We know the difference between reaching devs vs selling to them. Our strategies are authentic, helpful, and always grounded in empathy.

• We care. This isn’t just another agency gig. We go deep with every client, acting as true partners — not vendors.

Case in Point: Our Work with Typesense

One of our most exciting collaborations is with Typesense — the open source typo-tolerant search engine that developers love. We’ve helped them:

• Craft and run a multi-platform content strategy across YouTube, Threads, X, and Reddit

• Launch developer meme campaigns that doubled organic reach

• Take over and grow their subreddit into a thriving community hub

• Script and produce dozens of high-performing Shorts and long-form videos

• Develop brand storytelling and positioning that highlights their speed, simplicity, and open source roots

And we’re just getting started.

Let's Build Something That Devs Actually Want

If you're a developer-led team building something meaningful — whether it's a tool, a product, or a movement — we’d love to talk. Whether you're stuck at launch, planning your next growth move, or just need help explaining your value to the world, Gatzoulis Media is here to help you ship, scale, and stand out.

Book a 15-minute strategy call and let’s explore how we can help your dev-first product reach the right audience and grow with purpose.

→ Book a Free Strategy Call